Meet Nicole: The Wizard Behind Health Street's Marketing, Design, and Content
Say hello to Nicole Slaughter, Health Street's Director of Digital Content and Marketing! With a degree in Graphic Information Technology (UX) and a passion for design, she's a pro at creating stunning visuals, fine-tuning strategies, and keeping our analytics on point. Grab a snack and learn more about Nicole's journey while she also shares some tea about Health Street!
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What inspired you to pursue a career in digital content and marketing?
I actually have a degree in Graphic Information Technology (UX), which is a fancy way of saying I love design, technology, and making things work beautifully and feel intuitive. My role with Health Street is the perfect blend of creativity, strategy, and problem-solving. Plus, it means I get to build things, optimize them, and then obsessively track analytics to see if I broke or improved them.
If you could describe your job in three emojis, which ones would you choose and why?
📈 – Because I'm always focused on growth and performance for myself, the company, and my team.
🎨 – Creativity is a huge part of my job, whether producing creative visuals or leading creative strategies.
🔥 – Some days, I'm turning up the heat and crushing it. On other days, I'm putting out fires and fixing chaos. And sometimes... I'm the dog from the "This is fine" meme… and I'm on fire.
What's the most interesting project you've worked on at Health Street so far?
There are too many to pick just one! One of the greatest parts of this job is that fresh ideas and challenges come in daily, and the potential for creativity, growth, and professional development is limitless.
You've worked at some pretty diverse places like Starbucks and Cinemark. What's the most unexpected skill you picked up from those jobs?
Staying calm under pressure—though, maybe it wasn't something I learned so much as something I discovered about myself. I've dealt with customers and employees having life-threatening medical emergencies, evacuated a building because of a large fire, opened a brand new Starbucks location in under a month (including training a thirty-person staff), and so on. Those high-stakes environments helped build the foundation for my resilience, curiosity, and confidence, which are skills that now fuel my ability to experiment, test new ideas, and push boundaries in tech and design.
What's your favorite design tool as the creative lead, and why do you love it?
I adore the Adobe Creative Suite. It's my go-to for design, whether it's Photoshop, Illustrator, Premiere Pro, or After Effects—you name it. However, when it comes to collaborative projects, I often choose Figma to keep everything organized in one place and avoid steeper learning curves for those unfamiliar with the entire Adobe Creative Suite.
Can you share a funny or memorable moment from your time at Health Street?
Silly moments happen often here! The team likes pranking each other. We have a long-running joke that if something breaks, it's Anthony's fault (even if it's definitely not…it is). There are sometimes hidden Easter eggs in our internal code. Our VP of IT & Security and our President like messing with me. Once, they sent me a screenshot of the homepage in an accessibility mode that made it look like double vision and asked, "Why did you publish it like this?" My soul left my body before I realized they were messing with me.
If you could plan a dream adventure for the Health Street team, where would you take us, and what would we do?
Somewhere warm. A beach resort where we can bring our families, sip on fancy drinks, and pretend we don't know what a Google algorithm update is. Keep the food coming.
What's one piece of advice you'd give to someone looking to break into the UX or digital marketing fields?
Learn by doing. Build a blog, run a social media account, play with SEO, test new content formats, try different design tools, look at the heat maps or screen recordings. Basically, break stuff (responsibly) to see how it works. Also, stay curious. Trends and algorithms are in a constant state of flux, and new UX studies are always being performed. If you don't keep learning, you will fall behind.
If you could magically master any new skill overnight, what would it be and why?
Professionally? EVERYTHING. I have a broad skill set, including design, UX/UI, SEO, content, front-end web design, analytics, etc.—but each area is so deep that I always want to learn more. If I could just download the entire internet into my brain, that would be great.
Personally? Playing an instrument. Piano or violin. I never learned music, and I regret it. If anyone wants to swap SEO knowledge for music lessons, let me know.
What drew you to Health Street, and what do you love most about working here?
I transitioned from retail management to IT to break into tech. Then, I transitioned from IT to Health Street to break into the type of tech that is more aligned with my long-term goals. It felt like a great way to lean into the tech experience I wanted while simultaneously finishing my degree.
I knew that as a content editor, I'd be dealing with HTML, CSS, design, and more—but I had no idea how quickly and greatly the role would grow. Now, as Director of Digital Content and Marketing, I oversee so many projects, and the growth potential is still limitless. The part I love most about working here is that there is no ceiling, no limits, and nowhere to get stuck.
What's one thing you wish everyone knew about Health Street and its services?
We listen. Unlike faceless corporations that ignore customer feedback, we actually value it. If something isn't working for our clients, we change it. We care about making things better—not just for us but for the businesses that rely on our services.
Can you share a success story (SEO or marketing-related) at Health Street that made you proud?
There have been tons of SEO and content wins, but I'm extra proud of creating our GLASS signature sound effects and animation. Branding with sound is something we hadn't done before, and it turned out amazing. We've also expanded into content types we never had before, like infographics and videos. And honestly? Helping others on the team grow is just as rewarding as my personal success. Seeing someone crush a project after learning a new skill is awesome stuff.
